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Customer Relation Management (CRM)


Customer relationship management (CRM) is a term that refers to strategies, practices and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of continuous improving business relationships with customers as well as assisting in customer retention and driving sales growth strongly.

CRM systems are designed in a beautiful way to compile information on customers across all different channels or points of contact between the customer and the company which could include the company’s website, phone, live chat, email, marketing material and social media(which are really very popular now a days). CRM systems can provide customer facing staff detailed information about customer’s personal information, buying preferences, buying history and their concerns..

Benefits of Salesforce CRM

  1. Ease of Use: Salesforce as a CRM is pretty easy to use where even a non coding person can start looking and playing around because of its user friendly design and interface.
  2. Excellent Functionality: Salesforce as a CRM is very comprehensive tool offering inbuilt functionality for all aspects of business starting from Marketing to Sales of Product to After Sales Service via its different clouds like Sales Cloud, Service Cloud, and Marketing Cloud.
  3. Flexibility and Customization: Salesforce is a flexible tool anytime we can built custom component using platform if out of the box functionalities are not fulfilling customer’s need.
  4. The AppExchange: Salesforce has also provided a platform for developers to host there custom applications which everyone can access and subscribe based on their need. This marketplace is easy to access, download, and install apps and provides users with even more resources, options, and expanded functionality.
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